Apple Ads Justifiably Harsh on PCs
May 22, 2006 | 6 Comments
Apple recently began running a fantastic ad campaign that seriously harshes on PCs. The series of ads shows two guys personifying the two platforms. The MacOS guy is clearly cooler and more interesting while the dorky guy plays up the all business angle of PCs. All 6 ads are really funny and touch on issues like networking, viruses, software availability, restarting, iLife, and good press. Basically the Mac is shown as coming out ahead on all of these things.
Sure it’s marketing, but I think they pretty much hit the nail on the head. How can PC-centric environments continue to be justified?
Tags: advertisement, advertising, apple, iLife, mac, macintosh, networking, pc, restarting, software availability, viruses, windows