iPhone Early Adopter Rebate
// September 7th, 2007 // Technology Bits
Once again reminding me why I love Apple, Steve Jobs wrote a letter to iPhone customers today. As part of the new product launches and updates revealed yesterday, came a shocking $200 price drop in the 10-week old iPhone. This change was not received so happily by the early adopters who felt a bit gouged by this sudden drop.
In summary from Jobs:
I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. …
First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to ‘go for it’ this holiday season.
Second … If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon.
Third … Our early customers trusted us, and we must live up to that trust with our actions in moments like these.
Therefore, we have decided to offer every iPhone customer … a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. …
This is the sort of stand up move that truly separates evil corporation from rabidly followed fan favorite company. Yes, I’m proud to be an Apple fan.
2012 