Apple Ads Justifiably Harsh on PCs
May 22, 2006

Apple recently began running a fantastic ad campaign that seriously harshes on PCs. The series of ads shows two guys personifying the two platforms. The MacOS guy is clearly cooler and more interesting while the dorky guy plays up the all business angle of PCs. All 6 ads are really funny and touch on issues like networking, viruses, software availability, restarting, iLife, and good press. Basically the Mac is shown as coming out ahead on all of these things.
Sure it’s marketing, but I think they pretty much hit the nail on the head. How can PC-centric environments continue to be justified?
Tags: advertisement, advertising, apple, iLife, mac, macintosh, networking, pc, restarting, software availability, viruses, windows
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6 Responses to “Apple Ads Justifiably Harsh on PCs”
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[...] Finally, the advertisements for this show are good enough to watch multiple times. These are the kind of commercials I rewind my DVR to be sure I don’t miss them. If only ad agencies realized we only skip ads that are boring… [...]
Personally I have found the commercials to be rather stupid. I work in both camps unfortunately, and find the bickering between them ill-informed and misleading. Most people buy computers from vendors with preloaded software and drivers, so the comment about “I have to go download drivers” is untrue. If you build your own PC yes you have to go get drivers, but last I checked you can’t build a Mac and find the drivers magically installed on your machine, and you have to be pretty talented to build a Mac. “Half of me is in another box” well yeah, monitor. I suppose the monitor could be put in the same box, but that makes for a large and heavy box. Finally the virus issue, give it some time, as apples market share increases they will have viruses. Both camps need to shut up, they both borrow from the linux/unix/bsd OS’s, hmmm can’t develop it themselves so steal the OS from a open source environment and then close off the source. OGNL and other similarly licensed OS’s need to go after both camps and get their fair share of the booty.
Andrew, I agree that bickering doesn’t do anyone any good, but Apple basically counters many of the popular reasons why someone would be afraid of getting a Mac, and highlights a lot of good reasons why you should have a Mac.
In the popular iMac model, the monitor and computer are combined in one simple device. This is perfect for conventional homes.
It’s also true that if Mac’s market share expands they are destined to get more viruses. However, we know how slow and ineffective Microsoft has been in reacting to security holes and viruses. I’d love to see a complete reversal of market share and see how Apple reacts to emerging viruses, considering their home user first mentality, I’d expect to see much better results.
I have to point out, I grew up as a PC user. I used DOS, Windows 3.1, NT, 95, 98, 2000, ME, and XP daily before I was introduced to Mac OS. When OS X came out I began playing with it and fell in love in short order. Over a year and a half ago I ditched my PC and have only a Mac on my desk at home. I couldn’t be happier. Not once since have I had to reinstall the OS, reboot do to slowness, or spend any time fiddling with the machine just to use it.
The Win XP laptop I got assigned to me at work almost exactly a year ago has twice had the OS reinstalled and Outlook has corrupted my mail 3 times.
Mac OS is a joy for me to use, XP is work.
Don’t get me wrong, I have many issues with MS as well, mainly the holes in the operating system that makes it seem more like swiss cheese then an OS. Both camps have serious issues, but what seriously bothers me is that both shamelessly take from the open source community and package it into closed source code. Then they yell back and forth about which one of them stole it better. For the casual user pick and don’t read or listen to the other camp it will just frustrate you, and the differences between them are few and far between in my humble opinion. However today I’m angry at Mac. Why, you may ask. The javascript that works perfectly in every other browser just doesn’t seem to work on Mac, or at least so I am told(I don’t have one), and the only way I can test it locally is to go buy a Mac. I can emulate Windows/IE on my Linux box without buying a Windows CD, but I can’t emulate Mac/Safari. I should be able to develop and test without padding the bottom line of any particular company, but Mac gets another user today because that simply is not an option, and I’m out nearly 600 dollars so I can buy a used peice of junk I will use maybe 5 hours this year.
I can’t entirely agree with saying Apple shamelessly took from the open-source community. While creating OSX they invested a lot in the development of the underlying BSD OS. This was contributed back.
As for being forced to develop your web apps for the mac, I’d challenge you to give the mac you buy a chance. Put it on your desk with your PC running Linux. Setup Synergy so you can share your keyboard and mouse between them. You may just find that this machine that was unfortunately forced upon you becomes essential to your happiness as a user/programmer. In many ways OSX is just a nice Unix distro with a fantastic user interface.
If you can’t initially get used to using it, try just running your iTunes on it all the time. Or use it for all you SSH sessions. Or if you use Gmail or Google Calendar, leave that up on your Mac. These are all great excuses that’ll keep you going over there.
You’re stuck spending the $600, you might as well make it worth the investment.
; bias media political